You Still Need To Qualify The Client!
This of you who know me, know I try to do a lot of networking. As a result I’ve talked to a lot of other photographers like me fighting for every job. Through my networking a lot of other creative…
Tom Szabo: tom-szabo.com Email: 440-725-6504
Tom Szabo: tom-szabo.com Email: 440-725-6504
Tag Commercial
Lake Communicators Awards tom-szabo.com 2018 APEX Award
Lake Communicators awarded tom-szabo.com an APEX Silver Award for it’s redesigned website in the Digital Media: Website – Business To Consumer category for 2018. Lake Communicators is a professional organization for marketing communications professionals serving northeast Ohio. The organization promotes and…
Professional HeadShot
In Lake County, Ohio we have a lot of marketing/communications professionals. Many of them belong to a local organization know as Lake Communicators. Every year, the organization publishes a directory of members (yes, some folks still like hardcopy) and list…
Fashion Mags – Photo Lighting Tips
Fashion Magazines – Photography Tips Fashion magazines – OK, I admit to looking at them. No, No, really, I’m not that way. The fashion industry spends A LOT of money on photographers to advertise their products. So it stands to reason…
7 Tips To Look More Professional!
Using LinkedIn as an example, look at the profile pictures that people use? In addition, have you noticed how many people don’t have a profile photo? Let me offer some suggestions as to how your professional head shot should or…
Working For FREE?
If you own a business, I’m sure at some point you’ve been asked to work for FREE. In this case the article is directed at photographers. But I’ll bet if you replace “photographer” with your profession, the scenario will sound…
Urban Art Promoted
Urban Art In 2013, my wife Diane and I traveled to Rapid City, SD for vacation. We visited Mount Rushmore, the Crazy Horse Monument and all the cool towns in South Dakota. While staying in Rapid City’s historic district, we…
Photographer Invites Area Business To The Small Business Symposium
SAVE THE DATE! – Friday June 5, 2015 What: Small Business Symposium Where: Lakeland Community College Agenda: Continental breakfast and networking Opening Speaker Marketing/Sales, Finance & Operations, Human Resources and Business Start Up breakout tracks Luncheon and Keynote Speaker So…
Social Media Profile Picture
After adding a contact on a professional social media platform, I was presented with a list of suggested contacts. I was amazed at how many connection suggestions had no or a poor profile photo. How can I confirm our connection…
High School Student Learns About Starting A Business
You read in my earlier post about Brandon McClain, who was asking for help with his market research. Brandon has been hard at work launching his business. To learn more about Brandon and B-Kind Cards, check out this You Tube…
Photographer Digs Up Gold!
Photographer Tom Szabo recently dug up Gold at the Lake Communicators APEX Awards on April 9, 2014. A commercial photography assignment for a wood framed sunglass manufacturer was submitted to Lake Communicators for it’s annual APEX Awards. The assignment was…
Photographer Helps Lake County Marketing Professional Group
Small businesses are often looking for ways to stay in the mind of their customers. In many cases, it’s almost a full time job. Here in northeast Ohio we are fortunate to have some of the best marketing and communication…
No Shadow Product Photography
No Shadow Product Photography! I use Google Alerts to send me web notices about photography topics. One day a listing about shooting whites without shadows caught my attention. I clicked on the link which took me to a Youtube video…
New Portrait Photography Backdrop Becomes Name Badge
In an earlier post I talked about my new brick wall backdrop. At a resent event, my good friend Donald Wayne McLeod pointed out my name badge was missing. I actually forgot to bring it. So Donald Wayne suggested putting…
March 29, 2012 Business-After-Hours at Quail Hollow Resort.
Quail Hollow Resort entertains Painesville Area Chamber of Commerce members in the Bronze Bear Lounge.
April Coffee Contacts
The Executive Head Shot With A Twist
Over the years, I developed a professional relationship with business owner Kordell Norton. That relationship has turned into a great personal relationship. I’m pleased to call him my friend. Kordell is a recognized sales, marketing, and motivational speaker. He is…
Photographer, A Member Of Award Winning Creative Team
My good friend and client Erica Kosinski had a vision for a combined educational and marketing periodical for a local supplier of architectural granite. Realizing that “stock” photography would not convey an accurate view of the business. Some images used…
Portrait Of A Graphic Artist/Illustrator
Let me introduce you to John. He is a graphic designer and illustrator. We both belong to the same business growth network. As we were discussing some new marketing materials for John’s studio, I suggested he consider a new headshot.…
Jennifer’s Portrait Session
Jennifer is a marketing and sales professional with a local corporation. She wanted to expand her portfolio and came to the studio for a sitting. We worked with several different outfits and tried several different poses. Here are a couple…
Speakers And Presenters: Let The Photographer Be Your Friend
Guest speakers and meeting organizers usually present for civic or professional organizations. The organization may have a professional photographer or a member on hand to photograph the event. After all, they may wish to publish photographs for marketing purposes on the…
Professional Head Shot – Just VAIN?
Why do people use head shots? After all we’re not all actors. Isn’t it just a case of thinking too much about one’s self? Today employers are using social media in their recruiting process. Many professional people are using social…