You Still Need To Qualify The Client!
This of you who know me, know I try to do a lot of networking. As a result I’ve talked to a lot of other photographers like me fighting for every job. Through my networking a lot of other creative…
Tom Szabo: tom-szabo.com Email: 440-725-6504
Tom Szabo: tom-szabo.com Email: 440-725-6504
Tag business
Networking – Grow Your Business
Network. Eastern Lake County Chamber of Commerce Here in Lake County Ohio, we have a couple great resources to help grow your business. The first is Eastern Eastern Lake County Chamber Of Commerce. Especially important, if you think paying your…
Your Rights – Public Photography
Your Rights Often photographers will ask about their right to photograph people in public? Do I need a release? Let’s start by asking where are you? Legal rights vary from country to country. They may even vary from state to…
School Pictures And Special Deals
School Picture Business School pictures are a real tradition for families. People often ask if I provide that service. My answer: well I’d like to. I learned a long time ago this is a very difficult market to break into.…
What’s All The Fuss?
Have you noticed how photographers are overly protective of their images? I often get requests from people to send them digital photos. To the point they feel they are entitled to them. Here’s an example of why photographers are so…
7 Tips To Look More Professional!
Using LinkedIn as an example, look at the profile pictures that people use? In addition, have you noticed how many people don’t have a profile photo? Let me offer some suggestions as to how your professional head shot should or…
Working For FREE?
If you own a business, I’m sure at some point you’ve been asked to work for FREE. In this case the article is directed at photographers. But I’ll bet if you replace “photographer” with your profession, the scenario will sound…
How A Photographer Turned Pro!
Almost everyone today believes that technology makes you a photographer. You’ve heard me talk about understanding light, learning the craft, knowing your camera/phone and studying light. Here’s an article about Michael Afonso and his journey to turning pro. Michael Afonso:…
Marketers – Did You Miss APEX?
Lake Communicators honors local marketing communications specialists. See:
Small Business Symposium – Lake County, Ohio
The 2015 Small Business Symposium is on track for June 5, 2015 from 7:30 A.M. To 1:30 P.M. Here are just a few highlights: Lunch with Keynote Speaker, Kordell Norton-Making a Difference-YOU can Change the World! Speaker and Author, Lisa Ryan-The…
Photography And Copyrights – Who Cares?
Let’s start by saying as soon as you press the shutter, your image is protected under federal copyright laws. Many social media sites are changing their “terms-of-service” to minimize or eliminate your rights under the copyright laws. Do you wonder…
Urban Art Promoted
Urban Art In 2013, my wife Diane and I traveled to Rapid City, SD for vacation. We visited Mount Rushmore, the Crazy Horse Monument and all the cool towns in South Dakota. While staying in Rapid City’s historic district, we…
Photographer Invites Area Business To The Small Business Symposium
SAVE THE DATE! – Friday June 5, 2015 What: Small Business Symposium Where: Lakeland Community College Agenda: Continental breakfast and networking Opening Speaker Marketing/Sales, Finance & Operations, Human Resources and Business Start Up breakout tracks Luncheon and Keynote Speaker So…
Are You A Young Professional?
Consider joining FUEL. This is a networking group for young professionals. FUEL meets February 19 from 5:30-7:30pm at Brunner Sanden Deitrick Funeral Home & Cremation Center – “The Generational Challenge – From the Millennial Perspective”, presented by Pat Perry, President of…
Social Media Profile Picture
After adding a contact on a professional social media platform, I was presented with a list of suggested contacts. I was amazed at how many connection suggestions had no or a poor profile photo. How can I confirm our connection…
High School Student Learns About Starting A Business
You read in my earlier post about Brandon McClain, who was asking for help with his market research. Brandon has been hard at work launching his business. To learn more about Brandon and B-Kind Cards, check out this You Tube…
Photographer Digs Up Gold!
Photographer Tom Szabo recently dug up Gold at the Lake Communicators APEX Awards on April 9, 2014. A commercial photography assignment for a wood framed sunglass manufacturer was submitted to Lake Communicators for it’s annual APEX Awards. The assignment was…
I Violated My Own Buy Local Rule
DV Warehouse Product Support On November 22,2013 I ordered a pre-owned MacBook Pro 15 (mid 2010) from DV Warehouse. After it arrived, I had my local computer service transfer a 1T drive from a laptop pc to the MBP 15…
Photographer Helps Lake County Marketing Professional Group
Small businesses are often looking for ways to stay in the mind of their customers. In many cases, it’s almost a full time job. Here in northeast Ohio we are fortunate to have some of the best marketing and communication…
Can Painesville, OH Become An Art Meca?
I had a couple meetings with some local folks in the City of Painesville to discuss boosting the arts presence in the city. Think about it – we have some very artistic people in north east Ohio, Lake Erie College…
5 Reasons To Not “FRIEND” Me.
Social media continues to grow. More and more people and businesses use these tools. At the heart of social media is the concept of “friend”-ing. You know, you click the “like” or “friend request” button and the person at the…
Photography And The “Retail Syndrome”
I don’t know why, but so many clients feel that by paying a photographer for service, they OWN the results. Perhaps it’s what I’ll call the “Retail Purchase Syndrome”. You walk into the store, give the cashier the money and…
Are Picture-Takers Getting Carried Away At Weddings?
Here’s an interesting article about guest photographers at weddings: Give me your comments.
Please Tell Me If I Get This Bad!
Photography has been a passion of mine for almost – well, too many years (chuckle). Even as a kid I used my Dad’s 8mm movie camera to make a stupid little movie. I cut a door in a cardboard box. …
Is Cheap Photography Really Good For The Customer?
There is no doubt this economy has taken it’s toll on small business. I get offers to shoot for organizations for free in hopes their event will generate leads for my studio – Yeah right! Brides call to get pricing for…
No Shadow Product Photography
No Shadow Product Photography! I use Google Alerts to send me web notices about photography topics. One day a listing about shooting whites without shadows caught my attention. I clicked on the link which took me to a Youtube video…
March 29, 2012 Business-After-Hours at Quail Hollow Resort.
Quail Hollow Resort entertains Painesville Area Chamber of Commerce members in the Bronze Bear Lounge.
April Coffee Contacts
The Executive Head Shot With A Twist
Over the years, I developed a professional relationship with business owner Kordell Norton. That relationship has turned into a great personal relationship. I’m pleased to call him my friend. Kordell is a recognized sales, marketing, and motivational speaker. He is…
A Thomas Image Has Booth At Shop Lake County 2012
Check out the details on Facebook: !/events/221663951232192/
How Photographers Spend Their Time
If you’re a photographer or other business owner, you’ll probably get a kick out of this article. Remember to look over the pie charts identifying the tasks performed by a photographer vs the perception.
Photography Assingment – Too Good To Be True?
This was an inquiry I received through marketingtool.com After going through this inquiry, I made up my mind I would not participate in the assignment. You know what they say about “too-good-to-be-true”. Hello I will like to confirm if you…
Portrait Of A Graphic Artist/Illustrator
Let me introduce you to John. He is a graphic designer and illustrator. We both belong to the same business growth network. As we were discussing some new marketing materials for John’s studio, I suggested he consider a new headshot.…
Jennifer’s Portrait Session
Jennifer is a marketing and sales professional with a local corporation. She wanted to expand her portfolio and came to the studio for a sitting. We worked with several different outfits and tried several different poses. Here are a couple…
Photography Studio, A Thomas Image Announces Winners
Smart phones are becoming the rage for both personal and business use. Visitors to the A Thomas Image – Shop Lake County booth at the Great Lakes Mall on February 25 & 26, 2011 were invited to use their camera/smart…
Speakers And Presenters: Let The Photographer Be Your Friend
Guest speakers and meeting organizers usually present for civic or professional organizations. The organization may have a professional photographer or a member on hand to photograph the event. After all, they may wish to publish photographs for marketing purposes on the…