Youtube is fast becoming the “Go-To” resource for entertaining, instructional and promotional videos the world over. Businesses have begun to use Youtube as a promotional tool. These videos often are produced by individuals using some basic video recording equipment or professional video studios.
Your Youtube channel can contain a vast array of videos to support your company’s marketing efforts. Videos have been used to promote sales, provide instructions, and build your brand. These can range from short one to five minute videos or longer ten to 20 minute videos. Your Youtube channel or individual videos can be linked to your company web site, blog or social media sites.
Here are some planning considerations for your Youtube videos:
- Consider the goal for your video, Promotional, entertainment or instructional.
- Write your script. This will give you a chance to choose the important words for maximum impact Also consider your audience. Use words they’ll understand. Don’t use acronyms or industry specific terminology, unless they are acceptable in your audience.
- Rehearse your script. This rehearsal will help you with edits, timing, facial expressions and vocal expressions. Rehearse your script to the point of memorizing it.
- Once your script is complete, consider putting up keywords or phrases on large sheets of paper similar to a flip chart. These large keyword sheets can be hung adjacent to the camera to help keep your presentation on target.
- Make sure the location has adequate lighting. Background noises should be eliminated or minimized, unless they contribute to the overall intent of the video.
- Once filming begins, rely on your rehearsal. Concentrate on your voice, expressions, inflections, hand gestures and the use of props. Don’t worry, that’s why there are retakes.
- Review the takes and determine what technique adjustments are necessary.
- Consider the use of title slides for introduction, contact information and production statements.
- Rely on good editing skills. Whether they are yours or a skilled editor for best results.
- Treat your video files like any other data file. Store your digital files accordingly and make sure adequate back ups are made.
I used the steps outlined above to create a short introductory video for my photography studio, A Thomas Image. You are welcome to check it out.
Taking these steps should allow you to create a successful video for your business. They apply whether you film the video yourself or use a professional videographer. Good luck with your video projects.
