Photographer, A Member Of Award Winning Creative Team

Lake Communicators 2011 Apex Gold Award

My good friend and client Erica Kosinski had a vision for a combined educational and marketing periodical for a local supplier of architectural
granite.  Realizing that “stock” photography would not convey an accurate view of the business.   Some images used were obtained from the client’s partner businesses.  A gap was present in the images needed to convey the entire message.  Erica decided to contract with my studio to fill in the photographic gap that exhisted.

Photographing granite certainly doesn’t rank up there with photographing
supermodels on a Caribbean beach, but it does pose some real challenges.  Architectural granite has brightly polished surfaces.  So every little environmental feature represents a potential reflective flaw in each exposure.  That required very tedious attention to every detail of every shot.  Thank God for
digital photography and the ability to see immediate results in the camera display.  Imagine trying to shoot this assignment on film, waiting for proofs only to find an unwanted reflection!

This assignment also required showing the diverse inventory and expansive warehouse.  Fortunately, like most warehouses a forklift truck and experiences operator were available.  This allowed photographing up in the air to strategically pose staff members in the warehouse.  These images were able to show the expanse of the inventory and warehouse. In addition, I could show customers making their selection and the role of the customer service representatives in the sales process.

Erica decided to enter the final magazine product for competition in the Lake Communicators annual “Apex Awards”.  The result was the project won an Apex – Gold in the Marketing Business To Business category at the November 9, 2011 Awards Ceremony.  Others contributing to the award are:  Villa Beach Communications, Erica Kosinski and Mike Setta Creative Directors, Doug Karn Art Director, Tom Szabo Photographer, Erica Kosinski Copywriter, Debbie Graehling-Tomsic of Graphic Repros the printer.

Congratulations to Erica and everyone who participated.  It was a pleasure to be part of a great creative team helping to make this Apex Award possible.  The assignment was pure enjoyment and let’s face it, recognition like this is a very humbling experience.  My thanks to everyone!