In Lake County, Ohio we have a lot of marketing/communications professionals. Many of them belong to a local organization know as Lake Communicators. Every year, the organization publishes a directory of members (yes, some folks still like hardcopy) and list…
Fashion Magazines – Photography Tips Fashion magazines – OK, I admit to looking at them. No, No, really, I’m not that way. The fashion industry spends A LOT of money on photographers to advertise their products. So it stands to reason…
Using LinkedIn as an example, look at the profile pictures that people use? In addition, have you noticed how many people don’t have a profile photo? Let me offer some suggestions as to how your professional head shot should or…
After adding a contact on a professional social media platform, I was presented with a list of suggested contacts. I was amazed at how many connection suggestions had no or a poor profile photo. How can I confirm our connection…
Youtube is fast becoming the “Go-To” resource for entertaining, instructional and promotional videos the world over. Businesses have begun to use Youtube as a promotional tool. These videos often are produced by individuals using some basic video recording equipment or…
Small businesses are often looking for ways to stay in the mind of their customers. In many cases, it’s almost a full time job. Here in northeast Ohio we are fortunate to have some of the best marketing and communication…
No Shadow Product Photography! I use Google Alerts to send me web notices about photography topics. One day a listing about shooting whites without shadows caught my attention. I clicked on the link which took me to a Youtube video…
In an earlier post I talked about my new brick wall backdrop. At a resent event, my good friend Donald Wayne McLeod pointed out my name badge was missing. I actually forgot to bring it. So Donald Wayne suggested putting…
Quail Hollow Resort entertains Painesville Area Chamber of Commerce members in the Bronze Bear Lounge.
Over the years, I developed a professional relationship with business owner Kordell Norton. That relationship has turned into a great personal relationship. I’m pleased to call him my friend. Kordell is a recognized sales, marketing, and motivational speaker. He is…
My good friend and client Erica Kosinski had a vision for a combined educational and marketing periodical for a local supplier of architectural granite. Realizing that “stock” photography would not convey an accurate view of the business. Some images used…
Let me introduce you to John. He is a graphic designer and illustrator. We both belong to the same business growth network. As we were discussing some new marketing materials for John’s studio, I suggested he consider a new headshot.…
Jennifer is a marketing and sales professional with a local corporation. She wanted to expand her portfolio and came to the studio for a sitting. We worked with several different outfits and tried several different poses. Here are a couple…
Guest speakers and meeting organizers usually present for civic or professional organizations. The organization may have a professional photographer or a member on hand to photograph the event. After all, they may wish to publish photographs for marketing purposes on the…
Why do people use head shots? After all we’re not all actors. Isn’t it just a case of thinking too much about one’s self? Today employers are using social media in their recruiting process. Many professional people are using social…
Here it is! Whether you want to show off your portraits, high school senior, wedding or showcase your business to customers, a Coffee Table Photography Book is the way to do just that! The book is 10X10 with 20 panels…
A recent underwater image of mine was published on the Diving Unlimited International Web Site. Diving Unlimited International is the worlds leading manufacturer of dry suits. You can see the image at: Avery good dive buddy of mine Randy…
When do you listen to the so-called experts? I’ve attended seminars where marketing Guru’s tell the audience just what to do and what not to do. At one such event, the Guru told the audience not to put your photo…
A: A trained eye! I know, you know someone with a very expensive digital camera and a big lens. So why should you hire a professional photographer? As I said it earlier, “A Trained Eye”. Professional photographers – Have studied…