Here in Lake County Ohio, we have a couple great resources to help grow your business. The first is Eastern Eastern Lake County Chamber Of Commerce. Especially important, if you think paying your membership dues will cause your sales to jump; You’re wrong. You will have to get out of your office and work the chamber through participation.
Meeting new business leaders and build relationships with them is especially relevant. Hence, events such as Business After Hours, Luncheons and Coffee Contacts are available cover a time period that suits your schedule. Referrals and new business come as a result of people getting comfortable with YOU!
Your invitation is below. Print out the coupon and present it to attend an event for FREE. Not sure about being the newbie, call me I’ll join you.
Events: Business After Hours, Luncheons and Coffee Contacts.
Eastside Business Group
Lake County has another networking opportunity. I belong to Eastside Business Group. We meet every Tuesday at 8:00 A.M. tie 9:00 A.M. for coffee and/or breakfast at Favored Flavor Family Restaurant (1945 Mentor Ave, 44077). Members of this group have grown to be friends first, then business associates. Again, the best part of this group is the referrals.
Membership is limited to one business per industry.
No referral quotas are required
Coffee is part of your annual dues.
Friends first and business associates afterwards.
To learn more about EBG, contact me. You will be my welcomed guest for FREE coffee! OK, I’ve given you all you need to know about growing your network. In conclusion, the next step is up to you. So come learn more!
Using LinkedIn as an example, look at the profile pictures that people use? In addition, have you noticed how many people don’t have a profile photo?
Let me offer some suggestions as to how your professional head shot should or should not look:
Lighting – Look at your photo to insure the lighting is even and flattering. Stay away from bright backgrounds when you are in shadow. When taking your picture in the office, use fill flash. This will keep the big black covers off your eyes. Oh yeah, take off the sunglasses. If you have dark hair, don’t stand in front of a dark or black wall. Your hair will practically disappear from your head.
Exposure – Many sites may darken your photo. So if your photo is already too dark, you may disappear from view. Check that your photo has enough brightness.
Location – Find a location that compliments you and makes you the appear as the subject. Stay away from photos taken at parties or your night out with the gang. In case no one told you, your car is absolutely the last place to take your professional head shot as a “selfie”. In addition, forget the “duck-lip” look.
Color Balance – If you want to look professional, use the proper white balance setting on your cell phone camera. This is why your picture looks overly red or blue. Pay attention to the ambient light. If there is a lot of a single color in the lighting (a lot of red lights from the neon Budweiser sign at the bar), go to another location.
Crop – There are way too many profile photos where the subject was cropped from a group photo. That hand on your shoulder from the person standing next to you is a dead give away. Crop the photo to include your head and shoulders. Don’t crop off the top of your head an ear or your chin. Stay away from cropping too little. You become almost unrecognizable when dropped from the waist to above your head.
Aspect Ratio – Make sure you maintain the correct aspect ration on your photo. That will prevent the photo from being squashed making you look like a “pin-head”. Make sure the file is sized so the image does not shrink after you upload it. When this happens, you may almost disappear on some screens.
Photo/No Photo? – Use a photo as opposed to the grey silhouette icon. Most professionals will delete connection requests from unknowns with no photo.
To truly be viewed of as a professional in your industry have a professionally created head shot done. How can you be viewed as valuable if you won’t invest in yourself? If you have any questions or want to learn more about your professional head shot, please feel free to contact me.
If you own a business, I’m sure at some point you’ve been asked to work for FREE. In this case the article is directed at photographers. But I’ll bet if you replace “photographer” with your profession, the scenario will sound familiar. Check out the article and give me your thoughts!
Almost everyone today believes that technology makes you a photographer. You’ve heard me talk about understanding light, learning the craft, knowing your camera/phone and studying light. Here’s an article about Michael Afonso and his journey to turning pro.
A group of British photographers spent time with photography students talking about photography as a profession and shared techniques. Having mentored local high school students about entrepreneurship, I would encourage you to spend time with students on careers and other adult issues. They need and appreciate our guidance. Read on and feel free to express your thoughts!
After adding a contact on a professional social media platform, I was presented with a list of suggested contacts. I was amazed at how many connection suggestions had no or a poor profile photo. How can I confirm our connection if I can’t see who you are?
If you are going to add a profile photo to a site for professionals, please use these suggestions:
Use a neutral background. That means DON”T hang a sheet behind you!
Watch the angle of the flash. You don’t want a sliver of shadow to outline you.
If you’re taking the picture in your office, turn on the flash. You don’t want black eyes.
Use a professional pose. Don’t pose like you’re doing a porn shoot.
Forget the “selfie”. Have someone take the picture.
Resize the image to upload so it fills the space allowed.
Of course, if you want to look real professional, schedule a sitting with a professional photographer. Your personal brand will be greatly enhanced. I hope this helps.
You read in my earlier post about Brandon McClain, who was asking for help with his market research. Brandon has been hard at work launching his business. To learn more about Brandon and B-Kind Cards, check out this You Tube video we did: